your second breakfast
Connect with your audience & sell
more books.
This Course Offers
-
45 Video Lessons
I'll teach you how to do a marketing campaign for your book step by step, with everything you need to do before, during and after your launch.
-
Quizzes and PDFs
Test your knowledge with quizzes, and use the resources in the PDFs to accelerate your book's sales.
-
Community
Join the Bookfox community of other writers marketing their book, exclusively for writers who buy this course. Ask questions, get advice.
My Book Marketing Past

Course Creation

After This Course

FAQ
- Do I
have to take the course right now?
No, you can take this course whenever you want. You have access for one full year.
- Should
I buy this course if my book won't be published for another year?
Yes, yes, yes, absolutely. Ideally, book marketing should start 6 months BEFORE you publish your book.
- Is
this course for fiction or nonfiction?
Both! And when marketing strategies differ, I spend time talking about how you would market for each of them.
- Is
this for indie authors or for traditionally published authors?
I created the course with both in mind. And when marketing strategies differ, I talk about what each type of author should do.
- Is
this useful if my book came out a while ago?
Yes, I include lots of ways to promote your book after it's published.
Tackle the 10 Chapters at your own pace
The 45-video course is broken up into 10 chapters.
Learn how to accomplish the 4 pillars of book marketing
Check off accomplished book marketing tasks on your master calendar
What to do before publication, during your launch week, and after your book is published
Learn how to create a website, a book trailer, and a book cover that SELLS BOOKS.
How to maximize the three types of reviews: pre-pub, media, and reader reviews
How to troubleshoot your book if it's not selling (yes, you can reverse the trend).
Learn what NOT to do -- I'll help you avoid the common mistakes so many beginning authors make.
Bookfox has appeared in:
Course curriculum
-
01
Chapter #1: Welcome to the Course!
Show Content1. Getting Pumped for Book Promotion
1. Got the Basics Down?
1. Brief survey before we begin...
-
02
Chapter #2: The 4 Pillars of Book Marketing
Show Content2. Find Your Audience
2. Audience Quiz
2. Book Questionnaire PDF
2. Ideal Reader PDF
3. Craft Your Elevator Pitch
3. Elevator Pitch Quiz
3. Elevator Pitch PDF
4. Your Master Checklist of Book Marketing Tasks
4. Checklists & Calendars Quiz
4. Checklist PDF
4. Calendar PDF
5. Generate Your Literary Comrades List
5. Literary Comrades Quiz
5. Literary Comrades PDF
-
03
Chapter #3: Quick Wins
Show Content6. Five Quick Tips to Start Promoting Your Book
6. Quick Promo Quiz
6. Twitter Headers PDF
7. Never Make These 5 Book Marketing Mistakes
7. Marketing Mistakes Quiz
8. How to Score Great Blurbs
8. Blurbs Quiz
8. Blurb Request PDF
9. Create Your Author Persona
9. Author Persona Quiz
-
04
Chapter #4: Building a Publicity Engine
Show Content10. Master Your Book Cover in Twelve Steps
10. Test your Book Cover Knowledge, My Apprentice
10. Book Cover Designers PDF
11. Create a Dynamite Website
11. Answer these Three Website Questions to Become a Website Master
12. Twelve Items on a Great Author Website
12. Can you pass this website quiz?
12. Author Website PDF
13. Getting Reviews
13. Review Quiz
13. Pre-Pub Review PDF
14. Earn Those Media Reviews
14. Media Reviews Quiz
14. Media Review PDF
15. Five Ways to Get Reader Reviews
15. Reader Reviews Quiz
16. Designing Author Swag and Merchandise
16. Swag Quiz
-
05
Chapter #5: Social Media Mastery
Show Content17. Elevate Your Twitter Game
17. Twitter Quiz
17. Twitter PDF
18. Getting Pumped about Emails
18. Email Quiz
19. Quora, the best kept secret in book marketing
19. Quora Quiz
20. Supercharge Your Goodreads Presence
20. Goodreads Quiz
21. Do You Even Facebook, Bro?
21.Facebook Quiz
21. Facebook Promo Timeline PDF
22. Three Steps to Dominate Instagram
22. Instagram Quiz
22. Instagram Hashtags PDF
-
06
Chapter #6: Expand and Conquer
Show Content23. Get Thyself an Intern, Pronto!
23. Intern Quiz
23. Intern Projects PDF
24. Becoming Book Club Friendly
24. Book Club Quiz
25. Getting Pre-Orders - 3 Case Studies
25. Do you know how to get Pre-Orders?
26. Make Amazon Work For You
26. Do you know how to make Amazon work for you?
27. Should you hire a publicist?
27. Publicist Quiz
27. Marketability Score PDF
27. Freelance Publicists PDF
28. Book Trailer
28. Get Your Book Trailer ON ...
29. How to Successfully do 3 Types of Book Giveaways
29. Book Giveaway Quiz
29 Post Giveaway Message PDF
30. Marketing 30 Metrics- Are you selling books?
30. Metrics Quiz
-
07
Chapter #7: Planning Events
Show Content31. How to Create a Book Event (with 8 examples)
31. Events, Events, Events!
32. Making Bookstores Beg for Your Book
32. Bookstore Event Quiz
32. Email to Bookstores PDF
33. Brilliant Readings - What to do Before, During and After
33. Bookstore Reading Quiz
34. How to do a Paid Party
34. Paid Party Quiz
35. Seven Steps for an Unforgettable Virtual Book Tour
35. Virtual book tour Quiz
35. Blog Tour Companies PDF
35. Email to Blogs & Podcasts PDF
36. Libraries: the most Overlooked Tool in Book Promo
36. Library Quiz
-
08
Chapter #8: Launch Week
Show Content37. Fifteen Things to Do on Your Launch Day
37. Four Questions for Your Publication Day
38. Advertising- What works, what doesn't
38. Advertising Quiz
38. Ebook promo companies PDF
39. Your Ultimate Guide to Landing Spots on Radio & Podcasts
39. Radio/Podcast Quiz
-
09
Chapter #9: Long Tail Marketing
Show Content40. Win an Award, Sell More Books
40. Ready to win awards?
40. List of Book Awards PDF
41. Use Blogging to Sell Books
41. Blogging Quiz
42. Marketing to Bow Ties and Classrooms
42. Academia quiz
-
10
Chapter #10: Next steps
Show Content43. Troubleshooting Your Campaign
43. Troubleshooting Questions
44. Marketing Beyond the Book
45. Three Tips as We Say Goodbye
Survey: What did you think of the course?
More Reviews of the Course
Joni Marie Iraci
5 star ratingโJohn is so down to earth and unassuming; it's like an experienced friend came to lend a book marketing hand. My book has been out for almost a year. I wish I'd had listened to this last year. I will certainly take his advice as I begin to market m...โ
โRead MoreโJohn is so down to earth and unassuming; it's like an experienced friend came to lend a book marketing hand. My book has been out for almost a year. I wish I'd had listened to this last year. I will certainly take his advice as I begin to market my next book which I just completed. I've taken other courses including during my MFA at Columbia University and this is far superior to all of them. Using the course's advice, I put my book, "Reinventing Jenna Rose," up for a Goodreads giveaway. I was really nervous doing so. There is one week left and 1709 people have it on their-"to-read shelf." And 1728 people have signed up. It's more of a response than I've gotten from any other form of marketing -- Kirkus, book club talks, bookstore talks or New York Review Ads, and private events. Kudos on this course.โ
โRead LessCathy Beitelman
5 star ratingโI like that there are different options on how you want to market books. The PDF's are priceless so I have been saving them on my desktop for quick reference. โ
โI like that there are different options on how you want to market books. The PDF's are priceless so I have been saving them on my desktop for quick reference. โ
โRead LessKimberly Catanzarite
5 star ratingโI am learning so much from this course. I was so afraid I would just be overwhelmed with all that needs to be done, but John breaks it down into doable steps that I'm eager to tackle. I'm really enjoying the course. โ
โI am learning so much from this course. I was so afraid I would just be overwhelmed with all that needs to be done, but John breaks it down into doable steps that I'm eager to tackle. I'm really enjoying the course. โ
โRead LessAndrea Barros
5 star ratingโI really appreciate the amount of precious information and personal opinion shared by John. This course is a valuable resource for aspiring and new authors. Best of all, you get lifetime access to watch the classes again before your next book!โ
โI really appreciate the amount of precious information and personal opinion shared by John. This course is a valuable resource for aspiring and new authors. Best of all, you get lifetime access to watch the classes again before your next book!โ
โRead LessMary Payne
5 star ratingโThis marketing course is a bestseller to make bestsellers! I loved it and can't wait to begin putting what John taught us into practice. Thank you!โ
โThis marketing course is a bestseller to make bestsellers! I loved it and can't wait to begin putting what John taught us into practice. Thank you!โ
โRead LessJonnathan Strawthorne
5 star ratingโExcellent presentation and information!โ
โExcellent presentation and information!โ
โRead LessMichelle Cornish
5 star ratingโEven though I've taken other book marketing courses, there is plenty of information in this course I hadn't learned anywhere else. In fact, this may be the only book marketing course you'll need - it's that comprehensive! John is an excellent ...โ
โRead MoreโEven though I've taken other book marketing courses, there is plenty of information in this course I hadn't learned anywhere else. In fact, this may be the only book marketing course you'll need - it's that comprehensive! John is an excellent teacher, incorporating humour and clear explanations to bring you book marketing strategies for all levels of authors from the beginner, launching their first book, to the seasoned author launching their fiftieth. I will definitely be revisiting this course!โ
โRead LessRuth Pedley
5 star ratingโThis course has been a joy to complete. John's clear and encouraging teaching style (he's a natural, with a lot of professional experience) has helped me see the big picture of what I have to do - starting right now! - to launch my book in the spr...โ
โRead MoreโThis course has been a joy to complete. John's clear and encouraging teaching style (he's a natural, with a lot of professional experience) has helped me see the big picture of what I have to do - starting right now! - to launch my book in the spring of 2020. John has packed the content with practical tips (I have over 200 actionable points on my list!) and reinforced it with attractive, informative handouts. The modules are arranged in a logical sequence and broken down into short consecutive videos reinforced by amusing but pertinent Q&As, so that even for people who work full time, you can pick the course up for short periods to fit around your own schedule. I have learnt a ton and had my mind expanded to new possibilities in every direction. Inspiring, John - thanks!โ
โRead LessJim Roberts
5 star ratingโOne of the best courses I've ever taken, on any topic. Specific, concrete information and examples you can act on. No fluff or vague generalities. This course will save you hours of researching various aspects of book marketing, such as book cover...โ
โRead MoreโOne of the best courses I've ever taken, on any topic. Specific, concrete information and examples you can act on. No fluff or vague generalities. This course will save you hours of researching various aspects of book marketing, such as book cover design, obtaining reviews, timing of steps, etc. If you're serious about getting out there and selling your book, then the return on investment of taking this course is huge.โ
โRead LessJoni Marie Iraci
5 star ratingโJohn is so down to earth and unassuming; it's like an experienced friend came to lend a book marketing hand. My book has been out for almost a year. I wish I'd had listened to this last year. I will certainly take his advice as I begin to market m...โ
โRead MoreโJohn is so down to earth and unassuming; it's like an experienced friend came to lend a book marketing hand. My book has been out for almost a year. I wish I'd had listened to this last year. I will certainly take his advice as I begin to market my next book which I just completed. I've taken other courses including during my MFA at Columbia University and this is far superior to all of them. Using the course's advice, I put my book, "Reinventing Jenna Rose," up for a Goodreads giveaway. I was really nervous doing so. There is one week left and 1709 people have it on their-"to-read shelf." And 1728 people have signed up. It's more of a response than I've gotten from any other form of marketing -- Kirkus, book club talks, bookstore talks or New York Review Ads, and private events. Kudos on this course.โ
โRead LessCathy Beitelman
5 star ratingโI like that there are different options on how you want to market books. The PDF's are priceless so I have been saving them on my desktop for quick reference. โ
โI like that there are different options on how you want to market books. The PDF's are priceless so I have been saving them on my desktop for quick reference. โ
โRead LessKimberly Catanzarite
5 star ratingโI am learning so much from this course. I was so afraid I would just be overwhelmed with all that needs to be done, but John breaks it down into doable steps that I'm eager to tackle. I'm really enjoying the course. โ
โI am learning so much from this course. I was so afraid I would just be overwhelmed with all that needs to be done, but John breaks it down into doable steps that I'm eager to tackle. I'm really enjoying the course. โ
โRead LessAndrea Barros
5 star ratingโI really appreciate the amount of precious information and personal opinion shared by John. This course is a valuable resource for aspiring and new authors. Best of all, you get lifetime access to watch the classes again before your next book!โ
โI really appreciate the amount of precious information and personal opinion shared by John. This course is a valuable resource for aspiring and new authors. Best of all, you get lifetime access to watch the classes again before your next book!โ
โRead LessMary Payne
5 star ratingโThis marketing course is a bestseller to make bestsellers! I loved it and can't wait to begin putting what John taught us into practice. Thank you!โ
โThis marketing course is a bestseller to make bestsellers! I loved it and can't wait to begin putting what John taught us into practice. Thank you!โ
โRead LessJonnathan Strawthorne
5 star ratingโExcellent presentation and information!โ
โExcellent presentation and information!โ
โRead LessMichelle Cornish
5 star ratingโEven though I've taken other book marketing courses, there is plenty of information in this course I hadn't learned anywhere else. In fact, this may be the only book marketing course you'll need - it's that comprehensive! John is an excellent ...โ
โRead MoreโEven though I've taken other book marketing courses, there is plenty of information in this course I hadn't learned anywhere else. In fact, this may be the only book marketing course you'll need - it's that comprehensive! John is an excellent teacher, incorporating humour and clear explanations to bring you book marketing strategies for all levels of authors from the beginner, launching their first book, to the seasoned author launching their fiftieth. I will definitely be revisiting this course!โ
โRead LessRuth Pedley
5 star ratingโThis course has been a joy to complete. John's clear and encouraging teaching style (he's a natural, with a lot of professional experience) has helped me see the big picture of what I have to do - starting right now! - to launch my book in the spr...โ
โRead MoreโThis course has been a joy to complete. John's clear and encouraging teaching style (he's a natural, with a lot of professional experience) has helped me see the big picture of what I have to do - starting right now! - to launch my book in the spring of 2020. John has packed the content with practical tips (I have over 200 actionable points on my list!) and reinforced it with attractive, informative handouts. The modules are arranged in a logical sequence and broken down into short consecutive videos reinforced by amusing but pertinent Q&As, so that even for people who work full time, you can pick the course up for short periods to fit around your own schedule. I have learnt a ton and had my mind expanded to new possibilities in every direction. Inspiring, John - thanks!โ
โRead LessJim Roberts
5 star ratingโOne of the best courses I've ever taken, on any topic. Specific, concrete information and examples you can act on. No fluff or vague generalities. This course will save you hours of researching various aspects of book marketing, such as book cover...โ
โRead MoreโOne of the best courses I've ever taken, on any topic. Specific, concrete information and examples you can act on. No fluff or vague generalities. This course will save you hours of researching various aspects of book marketing, such as book cover design, obtaining reviews, timing of steps, etc. If you're serious about getting out there and selling your book, then the return on investment of taking this course is huge.โ
โRead LessJoni Marie Iraci
5 star ratingโJohn is so down to earth and unassuming; it's like an experienced friend came to lend a book marketing hand. My book has been out for almost a year. I wish I'd had listened to this last year. I will certainly take his advice as I begin to market m...โ
โRead MoreโJohn is so down to earth and unassuming; it's like an experienced friend came to lend a book marketing hand. My book has been out for almost a year. I wish I'd had listened to this last year. I will certainly take his advice as I begin to market my next book which I just completed. I've taken other courses including during my MFA at Columbia University and this is far superior to all of them. Using the course's advice, I put my book, "Reinventing Jenna Rose," up for a Goodreads giveaway. I was really nervous doing so. There is one week left and 1709 people have it on their-"to-read shelf." And 1728 people have signed up. It's more of a response than I've gotten from any other form of marketing -- Kirkus, book club talks, bookstore talks or New York Review Ads, and private events. Kudos on this course.โ
โRead LessCathy Beitelman
5 star ratingโI like that there are different options on how you want to market books. The PDF's are priceless so I have been saving them on my desktop for quick reference. โ
โI like that there are different options on how you want to market books. The PDF's are priceless so I have been saving them on my desktop for quick reference. โ
โRead LessKimberly Catanzarite
5 star ratingโI am learning so much from this course. I was so afraid I would just be overwhelmed with all that needs to be done, but John breaks it down into doable steps that I'm eager to tackle. I'm really enjoying the course. โ
โI am learning so much from this course. I was so afraid I would just be overwhelmed with all that needs to be done, but John breaks it down into doable steps that I'm eager to tackle. I'm really enjoying the course. โ
โRead LessInstructor
John Matthew Fox
johnmattfox@gmail.com
Instructor
John Matthew Fox
johnmattfox@gmail.com
Instructor
John Matthew Fox
johnmattfox@gmail.com
Instructor
John Matthew Fox
johnmattfox@gmail.com
Instructor
John Matthew Fox
johnmattfox@gmail.com
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